Cunard made three changes to its senior leadership roles in North America as part of what the Carnival Corp. brand says are efforts to strengthen its position and best prepare for the resumption of cruising.

Jamie Paiko, currently senior director of marketing, was named vice president of sales, overseeing Cunard's national account managers and providing support to the regional sales directors and field sales team. She will also head up Cunard's North American public relations efforts. Paiko's 25 years in the cruise industry includes various roles at both Cunard and Princess Cruises.

Paiko replaces Steve Smotrys, who was vice president of sales and trade marketing for Cunard North America until October, when he moved to sister-brand Seabourn to become vice president of global sales.

Nicole Knox, currently manager of advertising and marketing, was promoted to director of marketing, where she will oversee all marketing efforts for North America, including digital advertising, trade and consumer advertising, web, customer relationship management, direct mail and collateral. Knox joined Cunard's marketing team in 2005.

Jeriel Lubaton will expand his role as director of pricing and demand for Cunard North America, adding management of the customer service team to his responsibilities. Lubaton oversees pricing and performance for Cunard North America and Asia, leads the revenue management team and handles global executive reporting and forecasting.

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