Cruise industry veteran Lisa Bauer was named president and CEO of Starboard Cruise Services, which handles retail concessions on many cruise ships.

Lisa Bauer
Lisa Bauer

Bauer had been vice president of onboard experience at Delta Air Lines. She previously had held senior executive roles at International Cruise & Excursions and Royal Caribbean International.

Based in Miami, Bauer will oversee all operations for Starboard and sister company Onboard Media.  Both are owned by LVMH Moet Hennessy Louis Vuitton.

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