Holland America Line has revamped its website, giving users a planning tool with filters that quickly narrow their choices to pick
the desired dates, ships, itineraries and cruise length.
"The new website is very intuitive and user-friendly,
and those who want to learn more about the Holland America Line experience,
research itineraries or make an online booking are going to appreciate the ease
of functionality," HAL president Orlando Ashford said.
Cruise itineraries can now be viewed through an interactive
map, which lets users click on in-depth features for a particular
port and see where it fits in the overall itinerary.
The Rooms tab compares accommodations and pricing, giving
guests the ability to select their preferred location (forward, midship or
aft). The cruise fare then displays, showing alternative cruising dates for
The Ships tab provides history and insight about the ship,
while Activities showcases all of the enrichment and entertainment experiences
on board, such as America's Test Kitchen, Lincoln Center Stage, B.B. King's
Blues Club and BBC Earth performances.
Bookings can be reserved through an easy check-out process
and assigned to a travel professional if the user chooses, HAL said.
Currently available in English, German, Spanish and Dutch,
development of the site experience will continue in the months to come to build
out a robust site with information, visuals, interaction and easy booking
tools, HAL said.