Silversea Cruises has partnered with Plateno Group, a hotel operator in China, to market and sell its cruises to Chinese guests.

Formerly called 7 Days Inn Group, Plateno was founded in 2005, starting with the 7 Days Inn brand. It currently lists over 3,700 hotels in China covering 20 brands in 300 destinations.

Earlier this year, a Shanghai subsidiary of Chinese state-owned enterprise Jin Jiang Hotels Group acquired an 81% stake in Cayman Islands-registered Keystone Lodging Holdings, the owner of Plateno Group, at an enterprise value of $1.53 billion.

Silversea said it will continue to honor all existing travel agreements with agents in the region.

JDS Travel News JDS Viewpoints JDS Africa/MI