MSC Cruises, Miami’s Super Bowl Host Committee and 54 NFL players have partnered to raise awareness about the need to protect and preserve coral reefs. 

The MSC Foundation, a private nonprofit wing of MSC Group, launched the #SuperCoralPlay along with the pro football players, including Arizona Cardinals wide receiver Larry Fitzgerald, Cleveland Browns wide receiver Jarvis Landry and retired NFL quarterback Mark Sanchez.   

At a Miami event, MSC Cruises USA chairman Rick Sasso said that “we all need to do more” to protect the environment.

“The #SuperCoralPlay is the perfect way to create a change and engage as many people as possible,” he said.

As part of the campaign, MSC’s recently opened private island in the Bahamas, Ocean Cay MSC Marine Reserve, will become a center for applied research on super coral, a hardy coral species that can withstand high ocean temperatures. 

The project will bring together experts in marine biology and coral conservation from the University of Miami and Nova Southeastern University, among other partners, to have students and faculty do marine restoration research and activities around Ocean Cay. Graduate students from the universities will live on the island for a semester as they participate in the research as part of a fellowship.

The campaign coincides with this year’s Super Bowl being held in Miami and includes a music video featuring the NFL players on MSC’s private island, highlighting the issues facing coral and the steps individuals and businesses can take to help.

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