Recognizing that travel advisors are in need of as much self-help as sales help, Norwegian Cruise Line next week will host a week of events offering its partners both professional and personal support.
Called a Week of You, it is a 2020 take on Norwegian's annual Week of Thank You for travel advisors, said chief sales officer Katina Athanasiou. The goal this year is to provide 360-degree support for travel advisors.
"Instead of just saying thank you, I felt strongly that I wanted to find a way that we could dedicate resources and topics to help people holistically," she said, explaining that for travel advisors, like many others, including herself, "the stress of everything that's happened this year has taken all kinds of different forms.
"We talked about what we can do that's meaningful and different to help people from both a business perspective professionally - and personally."
The result, Athanasiou said, is a week of curated events "designed to help out travel partners inside and out," running Dec. 7 to 11.
During the Week of You, Norwegian will offer three events daily, each on a different track: a morning series with education sessions; an afternoon lifestyle series; and evening sessions focused on business. Keeping "Zoom fatigue" in mind, Athanasiou said, the sessions are designed to be "relevant, meaningful and within 45 minutes to an hour long."
On the self-care side are a Focus on Mind & Body session with best-selling author Jay Shetty who will talk about being "courageous, compassionate, and determined" in a stressed out and disconnected world; a healthy eating tutorial with the line's chef Michael Koertgen Jr.; and a home office makeover session with Bobby Berk from the Netflix series "Queer Eye."
On the business side, sales executives will host sessions on communicating with clients and how to convert social networks into sales, with Facebook's head of travel Colleen Coulter among the guest hosts.
On the fun side, wine expert Michael Mondavi will discuss selecting the best wines for holiday meals and to gift to clients, and in a finale participants will be shown a performance of Broadway's Million Dollar Quartet, being filmed live in Memphis by the Norwegian cast exclusively for the Week of You.
Athanasiou said that the Week of You idea stemmed from conversations with travel partners, many of whom who have "struggled a lot personally and professionally" to juggle their kids' remote learning, maintain the businesses, keep the lights on and "take care of themselves."
Feeling better inside, she said, will also help them sell more.
"We have to be positive from the inside in order to be positive to our customers and to talk to them about comfort and confidence moving forward," she said. "This is about being the best within ourselves so we can be the best version of ourselves to our customers and partners."
Registration for "Week of You" opened last week.