Norwegian Cruise Line outlines $400 million investment plan

|
Ship refurbishment began last fall with the Norwegian Epic and Gem. Pictured, the new Cavern Club on the Epic.
Ship refurbishment began last fall with the Norwegian Epic and Gem. Pictured, the new Cavern Club on the Epic.

MIAMI — Norwegian Cruise Line has earmarked $400 million over the next two years to upgrade its ships, private islands and cuisine in a program named the “Norwegian Edge.”

Norwegian president Andy Stuart outlined the plans at a Miami media event here. He said the money will be spent in three core areas.

Nine ships will be upgraded as they cycle through dry dock by the end of 2017. The improvements started with Norwegian Epic and Gem last fall and will continue with Pride of America in March. They are scheduled for Norwegian Sun and Dawn this year and Norwegian Spirit, Pearl, Sky and Jade next year. 

Stuart said the dry docks will generally be longer than what Norwegian has scheduled in the past, with a bigger investment in guest-facing elements. In general, the line is swapping out glitzier showier designs for more elegant ones, Stuart said. 

Great Stirrup Cay will get new dining, cabanas, family entertainment and spa experiences.
Great Stirrup Cay will get new dining, cabanas, family entertainment and spa experiences.

“We believe there is an opportunity to deliver a new standard of excellence, which we are introducing as the Norwegian Edge,” Stuart said.

A second leg is added investment in Norwegian’s destination islands, Harvest Caye in Belize, and Great Stirrup Cay in the Bahamas. At Harvest Caye, where the opening was recently postponed for nine months, Stuart said plans have shifted, requiring more time.

“We’re putting a lot more into it than was originally conceived,” Stuart said, while guarding details for discussion at a later date. 

Great Stirrup Cay last year got a $20 million marina, which has made tender arrivals at the island smoother. Stuart said improvements will include new dining, cabanas, new family activities, entertainment and spa experiences, greater accessibility and walkability, and a new area reserved for guests in The Haven. He said there are no current plans to build a dock.

The third element of Norwegian Edge is a deeper emphasis on food, taking advantage of its ships which are purpose-built for alternative dining, with restaurants that have their own galleys and personalities. There will be new menus and more training for chefs and culinary staff.

“We’re investing a lot of money across the fleet in the dining experience,” Stuart said.

Comments

From Our Partners

2020 NTG Webinar Series
Travel, Our Future and Yours A Series of Conversations with Industry Leaders
Register Now
American Queen South
American Queen Steamboat Company
Read More
2020 Club Med Webinar
Let’s Escape Again with Club Med
Register Now

JDS Travel News JDS Viewpoints JDS Africa/MI