Premier pulls products from Web site to affirm agent pledge


CAPE CANAVERAL, Fla.-Premier Cruises president Bruce Nierenberg said the line is removing its products from sale directly to the public over Onsale at Auction, an Internet company.

Nierenberg said the practice, which was launched before his arrival a few months ago, is not consistent with his recent pledge to market exclusively through travel agents. He made the pledge at the Seatrade Shipping Convention in Miami Beach.

The executive said it will take about 30 days to clear out the Internet promotion as well as some other direct-marketing schemes launched before his arrival.

Onsale at Auction, which claims to be the Internet's leading retail auction site, is bonded by the state of California, according to the company. Its format is to invite bids on listed products within the framework of a one-hour auction.

Besides Premier, three other cruise companies market specific sailings through the company: Renaissance Cruises, Holland America Line and Norwegian Cruise Line. Also participating in the auctions is Delta Vacations.

The Web site also auctions computer products, sports and fitness equipment, and home and office supplies.


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