CAPE CANAVERAL, Fla.-Premier Cruises president Bruce Nierenberg
said the line is removing its products from sale directly to the
public over Onsale at Auction, an Internet company.
Nierenberg said the practice, which was launched before his
arrival a few months ago, is not consistent with his recent pledge
to market exclusively through travel agents. He made the pledge at
the Seatrade Shipping Convention in Miami Beach.
The executive said it will take about 30 days to clear out the
Internet promotion as well as some other direct-marketing schemes
launched before his arrival.
Onsale at Auction, which claims to be the Internet's leading
retail auction site, is bonded by the state of California,
according to the company. Its format is to invite bids on listed
products within the framework of a one-hour auction.
Besides Premier, three other cruise companies market specific
sailings through the company: Renaissance Cruises, Holland America
Line and Norwegian Cruise Line. Also participating in the auctions
is Delta Vacations.
The Web site also auctions computer products, sports and fitness
equipment, and home and office supplies.