Premier readies '7-Star Service'


PORT CANAVERAL, Fla.-Premier Cruise Lines said that its new on-board service program, 7-Star Service, which has been under development since April, will be introduced late this fall.

The first programs to incorporate the new on-board product are those being launched Dec. 2 and 3, respectively, on Mexico's east and west coasts, Premier said.

According to Premier president and chief executive officer Bruce Nierenberg, the new on-board products in the program were selected from more than 60 originally considered.

They range from a $12 million refurbishment of the textiles, linens, carpets and fixtures of cabins and public rooms throughout Premier's fleet to the selection of Godiva chocolates as a pillow amenity. The new program includes terrycloth bathrobe for guests, with a card inviting them to "take the robe with our compliments," the line said.

Passengers who book their cruises at least 60 days aheadwill recieve monogramed robes.


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