Premier readies '7-Star Service'

By
|

PORT CANAVERAL, Fla.-Premier Cruise Lines said that its new on-board service program, 7-Star Service, which has been under development since April, will be introduced late this fall.

The first programs to incorporate the new on-board product are those being launched Dec. 2 and 3, respectively, on Mexico's east and west coasts, Premier said.

According to Premier president and chief executive officer Bruce Nierenberg, the new on-board products in the program were selected from more than 60 originally considered.

They range from a $12 million refurbishment of the textiles, linens, carpets and fixtures of cabins and public rooms throughout Premier's fleet to the selection of Godiva chocolates as a pillow amenity. The new program includes terrycloth bathrobe for guests, with a card inviting them to "take the robe with our compliments," the line said.

Passengers who book their cruises at least 60 days aheadwill recieve monogramed robes.

Comments

From Our Partners

2020 Elite Island Webinar
More Family Fun in St. Lucia @ St. James’s Club Morgan Bay
Register Now
HAL_AlaskaCruising_Hero
Capitalizing on a Peak Year for Alaska Cruising
Read More
2020 Expo 2020 Feb
The World’s Greatest Show - EXPO 2020, DUBAI & ABU DHABI
Register Now

JDS Travel News JDS Viewpoints JDS Africa/MI