Calif. -- The Sky Princess left the Princess Cruises fleet in 2000
to become P&O Australias PacificSky, but it didnt leave the
family. Princess will be selling space on the vessels 2006
Southeast Asia season under an arrangement with its sister brand.
airlines, which interline and codeshare, cruise lines dont normally
sell each others inventory -- a notable exception being Carnival
Corp.s Princess family.
For several years,
Princess has sold cabins on P&O Cruises world cruises, which
have their main market in the U.K. And P&O Australia handles
bookings for Australian agents who want to book clients on Princess
Cruises and Cunard Line.
Cruise lines often
rely on a general sales agent (GSA) to handle agent bookings in
foreign countries. Princess and Cunard, for example, use Discover
the World Marketing of Scottsdale, Ariz., for marketing and sales
in South America. But in the U.S., Princess acts as a GSA to many
of its sister brands, said Jan Swartz, senior vice president of
sales for Princess and Cunard.
We always look at
our sister companys brands to see if there are particular pieces
that would have appeal to a North American market, Swartz said. Our
intent is to make the introduction to the North American market as
easy as possible.
Some of the
Princess res agents are trained on the new P&O Australia
product in Asia, which is alternating seven-day cruises from
Singapore between February and November 2006. The eastern Asia
cruises call at Ko Samui and Bangkok, Thailand, and Kuantan,
Malaysia. The western itinerary visits Melaka, Kuala Lumpur, Penang
and Langkawi, Malaysia; and Phuket, Thailand.
The cruises will be
primarily sold by P&O Australia and marketed mostly to an
Australian crowd. But if Americans want to cruise to Asia and pay
in Australian dollars onboard the Pacific Sky, Princess said it
would be happy to facilitate that.
reporter Rebecca Tobin, send e-mail to [email protected].