NLGs Gowell: Dans the man
Aaron Gowell, CEO of mega-cruise retailer NLG, said that Dan Hanrahan, who was a propelling force behind Royal Caribbeans popular Get Out There TV advertising campaign, is an excellent fit for Celebrity Cruises.
I think its a great move to put Dan in charge of the Celebrity brand. He was the real thought leader behind [Royal Caribbeans] campaign.
He was the one who created the push for showing the cruise experience outside the ship, Gowell added. -- R.T.
MIAMI -- Royal
Caribbean Cruises drew up a new flowchart last week, creating
separate presidency positions for its Royal Caribbean International
and Celebrity Cruises brands and tapping two of its veterans, Adam
Goldstein and Dan Hanrahan, to fill the posts.
They will report to
Jack Williams, who for the past three years had acted as president
for both brands. Williams now takes the title of president and COO
of the parent company, Royal Caribbean Cruises.
executive vice president at the company, takes over as president of
Royal Caribbean International. Hanrahan, who joined the company six
years ago and was its senior vice president of sales and marketing,
becomes the president of Celebrity.
The creation of
separate brand presidents appears to be RCCLs latest move to give
Royal Caribbean and Celebrity separate identities.
The lines sales and
marketing operations, which were merged after the company bought
Celebrity, have slowly been split up since 2002, when RCCL created
brand-specific district sales managers for its top-producing travel
agencies. New sales-and-marketing executives were added on the
Celebrity side and separate sales teams were created in
Several in the
industry said the move on the Royal Caribbean side wasnt
This is great for
Celebrity. Dan is a very shrewd marketer, said Vicki Freed, senior
vice president of sales and marketing for Carnival Cruise Lines.
Theyre saying [they] really could use that kind of branding at
Goldstein has held
several positions during his 16 years with the company and is seen
by some as a future candidate for the top job. He already had been
overseeing the Royal Caribbean brand, while Williams spent the bulk
of his time managing Celebrity.
has struggled to build a brand identity and maintain premium-market
yields, will be the line to watch, said one industry
continue to handle supply-chain management and the Royal Celebrity
Tours department. Hanrahan will continue to handle marketing and
sales for Latin America, the Caribbean and Asia/Pacific.
reporter Rebecca Tobin, send e-mail to [email protected].