WESTON, Fla. — Shore Excursions, which competes with cruise lines by selling commissionable land tours to cruise passengers, has launched a new division called TourSales, which will sell day tours that are not necessarily tied to ports of call.

Co-owner Michael Bonner said the company is hoping to leverage its existing technology and infrastructure to expand its business.

The new service will sell local tours, tickets to events and other location-specific experiences in 200 cities, Bonner said, and agents can book them in advance for clients.

“These are items a concierge might book, but now agents can make a commission on them,” said co-owner Bradford Miller. “Ancillary revenue is an increasingly important part of an agency’s revenue stream, and with our technology, an agency can white-label our booking engine right on their site.”

Many of the local suppliers that TourSales will use are the same ones Shore Excursions currently uses in locations that have a port.

“[Tour] companies we worked with for shore excursions talked to us about doing it for non-cruisers, too, and cruise-centric agencies talked to us about wanting to diversify their exposure. They told us that even avid cruisers don’t always cruise,” Bonner said.

More information can be found at TourSales.com.

Follow Arnie Weissmann on Twitter @awtravelweekly.

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