Small-ship cruise consortium changes name


The Niche Cruise Marketing Alliance, a consortium of nine small-ship cruise lines, has changed its name to the Specialty Cruise Collection.

"We feel the name Specialty Cruise Collection better reflects the diverse type of products we offer," said executive director Lawrence Dessler.

The Bellevue, Wash.-based consortium works to educate agents about the value of focusing on specialty cruise products by providing in-person and online training programs and seminars, and trade show exposure.

Member lines are Star Clippers, Hurtigruten, American Cruise Lines, Louis Cruises, Alaskan Dream Cruises, Galapagos Explorer II, Imperial River Cruises, Fred. Olsen Cruise Lines and Cruceros Australis.

Commission ranges from 10% to 14%. Agents can learn more at


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