Survey: 15% of wealthy travelers plan to cruise this year


The spring 2012 survey by the American Affluence Research Center found that a lower percentage of people in wealthy households plan to cruise this year.

“Plans to cruise during the next 12 months declined from 18% of the wealthiest U.S. households in the fall 2011 survey to 15% in the new survey. This decline is consistent with the softness in first-quarter bookings reported by the industry, but it still shows good potential for cruise sales,” a statement from the center said.

The overall mood of survey respondents reflected a more optimistic 12-month outlook for business conditions, the stock market, and their personal household income and net worth than in the fall 2011 survey, the statement said.

Plans to spend the same or more for vacation travel during the next year as they did during the prior 12 months were reported by 75% of the affluent for international vacations and 85% of the affluent for domestic vacations trips.

The report is based on 372 male and female survey participants who have an average annual household income of $267,000, an average primary residence value of $1.2 million and an average net worth of $3.1 million.

For cruise news and updates, follow Donna Tunney on Twitter @dttravelweekly.


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