Swan Hellenic comeback scheduled for late 2021

The new Swan Hellenic's first ship is scheduled set sail for Antarctica in November 2021.
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The storied British cruise brand Swan Hellenic, which went out of business in 2017, will return to service in late 2021 under new ownership and with two new expedition ships.

Swan Hellenic, which first launched service 70 years ago, ceased operations when its parent company, U.K.-based All Leisure Holidays, collapsed three years ago. The Swan Hellenic brand, not its ships, was acquired by Toronto-based G Adventures.

Swan’s new CEO, the former Silversea Cruises technical operations executive Andrea Zito, leads a team of cruise industry veterans that purchased the brand. He said in a statement that Swan’s mission is “to be the leader in cultural expedition cruising.”

“The new Swan Hellenic retains its British heritage whilst being international in outlook,” Zito said.

The line said it is building two 152-passenger expedition ships with ice-strengthened hulls at the Helsinki Shipyard Oy in Finland. The first is scheduled set sail for Antarctica in November 2021 and the second slated for delivery in April 2022.

Swan Hellenic CEO Andrea Zito said the cruise line intends “to be the leader in cultural expedition cruising.”
Swan Hellenic CEO Andrea Zito said the cruise line intends “to be the leader in cultural expedition cruising.”

The company will launch with offices in Monaco, the U.K. and Germany. Other senior management includes John Warner, a former sales executive with G Adventures; Mario Bounas, who left Royal Caribbean International’s marketing team last year; and Alfredo Spadon, formerly of Silversea and MSC Cruises.

Swan Hellenic has set up a web portal for travel advisors

This is at least the second time Swan Hellenic name has been reborn since it was founded by the Swan family as a tour company in 1950. Purchased in 1983 by P&O Cruises, it became part of the Carnival Corp. family when those two companies merged in 2003. Carnival Corp. shut down the line in 2007 and transferred its only ship, the Minerva II, to Princess Cruises. That same year, All Leisure Group resuscitated the brand.

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