New York-based Variety Cruises, operator of small cruise ships and yachts, rolled out the Variety Stars travel agent rewards program and its 2011-12 Cruise Book.
Travel agents can earn free sailings for bookings, redeemable on a host of Variety Cruise itineraries and ships.
For each cabin booked, travel agents earn one or more stars toward a complimentary trip on any Variety Cruises vessel for themselves and a companion. A trip is rewarded for every sixth star an agent earns. (Port charges are not included.)
Agents can also receive higher commissions on certain sailings.
"Travel agents are an important and valued segment of our business," said Yiannis Vontas, Variety Cruises’ senior partner and executive vice president of development and marketing. "Our new Variety Stars program has been designed to reward travel agents with exciting cruise experiences, while also providing them with the latest information and services to better serve their customers."
Agents can register by accessing the Travel Agent section of VarietyCruises.com.