Virgin Voyages will give passengers a cornucopia of audio
experiences, from a vinyl record shop to a pink padded karaoke lounge to sonic
signatures created for various parts of the ship.
Virgin has strong ties to the music business, from a record
label founded in the 1970s to a chain of Virgin Megastore record shops that
grew to hundreds of stores in the 1990s.
The cruise line will go back to the future with a Voyage
Vinyl record store featuring personal listening stations as well as
limited-edition curated albums and special editions of classics for sale, along
with music magazines, headphones and record players.
The Groupie will be a lounge that small groups can book for karaoke, gaming and video watching.
A number of suites on the ship will come outfitted with
Voyage Vinyl will also be a dance hub, where Virgin's
line-up of celebrity DJs will spin tunes. In addition to the previously
announced DJ residency with Mark Ronson, Virgin will add producer/remixer MK
(Marc Kinchen) and the Grammy-nominated electronic music duo Sofi Tukker to its
roster of resident DJs.
The DJs will preside on ship, in-port destinations and at the
Beach Club at Bimini.
Another music venue will be called The Groupie. It is a lounge
that small groups can book for karaoke, gaming and video watching.
Virgin has engaged WhiteLabel Creative, a marketing and
events agency, to create a music Creative Collective that will be responsible
for developing the background "sonic palettes" across the ship.
Virgin said its "sonic identity will have a home in
electronic music," but will also incorporate other music genres, ensuring
that all guests will find a sound they love.
The Scarlet Lady's pink padded karaoke lounge, The Groupie.
To publicize the new aural experiences, Virgin said it is hosting
a takeover of the Gramps outdoor lounge and restaurant in Miami's Wynwood
neighborhood during the Winter Music Conference, an annual celebration of
electronic music, March 25-28.
Virgin's first ship, the Scarlet Lady, will enter service in