Virgin Voyages ship to have record store, pink karaoke lounge

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Voyage Vinyl will be a dance hub as well as a record store.
Voyage Vinyl will be a dance hub as well as a record store.

Virgin Voyages will give passengers a cornucopia of audio experiences, from a vinyl record shop to a pink padded karaoke lounge to sonic signatures created for various parts of the ship.

Virgin has strong ties to the music business, from a record label founded in the 1970s to a chain of Virgin Megastore record shops that grew to hundreds of stores in the 1990s.

The cruise line will go back to the future with a Voyage Vinyl record store featuring personal listening stations as well as limited-edition curated albums and special editions of classics for sale, along with music magazines, headphones and record players.

The Groupie will be a lounge that small groups can book for karaoke, gaming and video watching.
The Groupie will be a lounge that small groups can book for karaoke, gaming and video watching.

A number of suites on the ship will come outfitted with turntables.

Voyage Vinyl will also be a dance hub, where Virgin's line-up of celebrity DJs will spin tunes. In addition to the previously announced DJ residency with Mark Ronson, Virgin will add producer/remixer MK (Marc Kinchen) and the Grammy-nominated electronic music duo Sofi Tukker to its roster of resident DJs.  

The DJs will preside on ship, in-port destinations and at the Beach Club at Bimini.

Another music venue will be called The Groupie. It is a lounge that small groups can book for karaoke, gaming and video watching.

Virgin has engaged WhiteLabel Creative, a marketing and events agency, to create a music Creative Collective that will be responsible for developing the background "sonic palettes" across the ship.

Virgin said its "sonic identity will have a home in electronic music," but will also incorporate other music genres, ensuring that all guests will find a sound they love.

The Scarlet Lady's pink padded karaoke lounge, The Groupie.
The Scarlet Lady's pink padded karaoke lounge, The Groupie.

To publicize the new aural experiences, Virgin said it is hosting a takeover of the Gramps outdoor lounge and restaurant in Miami's Wynwood neighborhood during the Winter Music Conference, an annual celebration of electronic music, March 25-28.

Virgin's first ship, the Scarlet Lady, will enter service in 2020.

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