Move over, Adolfo Perez.
Virgin Voyages said it will become the first cruise line to
devote space on a ship to a tattoo parlor.
The shop will be called Squid Ink and will be featured on
Virgin's first ship, the Scarlett Lady, scheduled for delivery in 2020.
"Tattooing is a time-honored seafaring tradition, and
we're continuing that legacy with rock-and-roll style by bringing some of the
best ink artists to sea," said Tom McAlpin, president and chief executive
officer for Virgin Voyages.
Two full-time resident tattoo artists will staff Squid Ink,
selected by Lou Rubino Jr., owner of World Famous Tattoo Ink, and developer of
Soho Ink and Freshly Inked Magazine.
In addition, visiting tattoo creators will rotate aboard.
Virgin said Spike TV's Ink Master star Sarah Miller, surrealist specialist
artist Arlo DiCristina and illustrative specialist Jime Litwalk have already
committed to a guest artist appearance aboard the Scarlet Lady in 2020.
Said Rubino Jr.: "As global acceptance of tattoos and
body art continues to grow, partnering with Virgin Voyages gives us the unique
opportunity to bring color to places people might have never thought possible
before. We couldn't be more excited to leave our mark on the sea travel
In addition to tattoos, Squid Ink will do body piercings as
well as permanent makeup treatments using vegan-friendly Perma Blend pigments.
To date, the cruise industry's big tattoo moment came last
year when Adolfo Perez, senior vice president of sales and trade marketing at
Carnival Cruise Line, got a tattoo on his upper arm saying "Travel Agents
Rock" at a Carnival Agentpalooza agent event in New Orleans.
Virgin Voyages said that it will sponsor the giveaway of 100
nautical-inspired "micro tattoos" on Oct. 20 at Soho Ink in
Manhattan. The first 100 tattoo-seekers in line at 12 p.m. can choose from
among 10 nautical designs. If they post about it on Instagram, they will be
entered to win a free cruise for two, Virgin said.