Virgin Voyages' crew will be clad in uniforms created by
British fashion designer Gareth Pugh that might be described as one part Star
Trek and one part Kinky Boots.
Images of the uniforms on models in moody industrial
settings were released ahead of their appearance at a showcase on Sept. 15 as
part of London Fashion Week.
The collection -- in brand-correct red, white and black --
was two years in the making. Virgin said It allows for most crew to have a
range of looks day and night, and also breaks with cruise traditions by having
no epaulettes stripes for officers.
One outfit worn by a female model includes a long, flowing
red cape. A male model sports a tunic with a deep V design.
Pugh's designs will be paired with signature,
custom-designed red sneakers made by San Francisco-based PLAE.
"For this project, we were really allowed to push the
boundaries, and to redefine the idea of what constitutes a uniform. We
ultimately wanted to make everything about it modern, luxurious and desirable,"