MEXICO CITY -- Guests started checking into the W Mexico City
earlier this month, as the Starwood brand known for its
over-the-top design made its debut in Latin America.
Starwood calls its 237-room, 25-story hotel in Mexico City's
swanky Polanco district its most "out of the box" W yet. And the
hotel has the design elements to back that up.
For starters, guests who are checking in must pass through a
black, lava-stone tunnel that leads to the hotel's reception
"With W, we continue to experiment with design," said Barry
Sternlicht, chairman of Starwood Hotels & Resorts. "This is
certainly our most avant-garde hotel yet."
Luring passersby into the hotel is an all-glass facade that
provides a glimpse into the goings-on inside the property's
restaurant, bar and lounges.
Those who give in to their curiosity enter a lobby dotted with
lounge areas, connected by walkways suspended above Japanese-style
The seating areas -- furnished in white leather and yellow
fabric chairs and sofas -- are laid out in a spiral formation,
leading a path to the hotel's Solea restaurant and the Whiskey bar,
the first that nightlife entrepreneur Rande Gerber has opened
outside the U.S.
W executives expect Whiskey to be a destination unto itself,
much as it is in several of the chain's New York, Los Angeles and
Solea specializes in seafood with an Asian and Mexican
influence. It features a bar and communal table near the entrance,
banquet-style seating areas separated by red glass partitions,
chocolate-colored walls and ebony-stained wood floors.
Perhaps the boldest design statement is made in the rooms, which
resemble no other W rooms anywhere. They feature walls and ceilings
painted "cherry red," in contrast to all-white beds, terrazzo
floors and built-in shelving.
The hotel brand's signature beds are positioned in the middle of
the rooms and are outfitted with pillow-top mattresses and
goose-down comforters and pillows.
In another departure from the norm, bathrooms are located at the
far end of rooms -- away from entrances -- and have windows. Large
"rain" showers with water jets feature woven hammocks.
All rooms are equipped with standard W amenities, such as two
telephones with voice mail, high-speed Internet access, CD players,
27-inch color TVs, coffeemakers with W's own blend of coffee and W
The hotel offers nine "loft" suites with high ceilings, views of
Chapultepec Park and amenities like flat-screen TVs mounted on the
ceiling above the beds.
So-called "Extreme Wow" suites feature terraces, large living
rooms, kitchens, wet bars and two bedrooms.
The hotel has a fitness center as well as a spa with five
treatment rooms, a juice bar and what W calls a "modern
interpretation" of the traditional Mexican adobe hut (temazcal)
Business types will appreciate the hotel's full-service business
center and 6,650 square feet of meetings space, including a
ballroom and conference center.
Introductory rates start at $179 on the weekend and $249
For information or reservations, call (888) 625-5144 or visit www.starwood.com.
To contact reporter Jorge Sidron, send e-mail to [email protected].