GEORGE TOWN, Grand Cayman -- The Cayman Islands launched a TV and
print campaign for the winter season, built around the tag line
"Could it be Cayman?"
The ads focus on the vacation opportunities offered by the
destination to a range of markets, including family, romance,
nature and adventure.
Pilar Bush, deputy director of tourism, U.S. sales and
marketing, said the Department of Tourism "hopes the new campaign
will heighten the awareness of the Cayman Islands in the minds of
The 30-second TV spots, on nationwide cable stations and local
networks in Atlanta, Houston, New York and Philadelphia, feature
shots of popular tourist sites, such as Stingray City, Seven Mile
Beach and Queen Elizabeth II Botanic Park. The ads will run
throughout the spring.
Other winter promotions include the expansion of the Cayman
Islands' Fine Dine-In program, which features takeout service to
hotel rooms or condominiums from the menus of 22 restaurants in
Grand Cayman. The restaurants are located in West Bay, Seven Mile
Beach, George Town, South Sound and the Prospect area.
Visitors can view menu selections and restaurant listings on
line at www.finedinein.com and can order by calling (345)
The Cayman Islands' Quincentennial celebrations, which kick off
a yearlong series of events on New Year's Eve, feature several
short-stay packages in 2003.
The Dive Cayman 500 package, targeted at divers from beginner to
certified, is offered Jan. 16 to 19, and priced from $349 per
person, double, including tax and service charges.
Included are accommodations for three nights at a choice of 10
resorts; two days of diving; a cocktail reception to meet the 2003
inductees into the International Scuba Hall of Fame in George Town;
and free admission to the International Film Festival, also in
Coming up later this year are short-stay programs May 9 to 12
that tie in with the actual 500th anniversary date on May 10, a
Taste of Caymans program from July 4 to 7 that celebrates the
cuisine of the destination and a Pirates Week package from Oct. 30
to Nov. 2.
A calendar of events for the Quincentennial celebrations is
available on line at www.cayman500.ky. General information on the Cayman
Islands can be found on the Web at www.caymanislands.ky or by calling (800) 346-3313.