GEORGE TOWN, Grand Cayman -- The Cayman Islands launched a TV and print campaign for the winter season, built around the tag line "Could it be Cayman?"

The ads focus on the vacation opportunities offered by the destination to a range of markets, including family, romance, nature and adventure.

Pilar Bush, deputy director of tourism, U.S. sales and marketing, said the Department of Tourism "hopes the new campaign will heighten the awareness of the Cayman Islands in the minds of U.S. travelers."

The Heritage Garden at Queen Elizabeth II Botanic Park in Grand Cayman appears in TV and print ads launched by the Cayman Islands this winter. The 30-second TV spots, on nationwide cable stations and local networks in Atlanta, Houston, New York and Philadelphia, feature shots of popular tourist sites, such as Stingray City, Seven Mile Beach and Queen Elizabeth II Botanic Park. The ads will run throughout the spring.

Other winter promotions include the expansion of the Cayman Islands' Fine Dine-In program, which features takeout service to hotel rooms or condominiums from the menus of 22 restaurants in Grand Cayman. The restaurants are located in West Bay, Seven Mile Beach, George Town, South Sound and the Prospect area.

Visitors can view menu selections and restaurant listings on line at www.finedinein.com and can order by calling (345) 949-DINE.

The Cayman Islands' Quincentennial celebrations, which kick off a yearlong series of events on New Year's Eve, feature several short-stay packages in 2003.

The Dive Cayman 500 package, targeted at divers from beginner to certified, is offered Jan. 16 to 19, and priced from $349 per person, double, including tax and service charges.

Included are accommodations for three nights at a choice of 10 resorts; two days of diving; a cocktail reception to meet the 2003 inductees into the International Scuba Hall of Fame in George Town; and free admission to the International Film Festival, also in George Town.

Coming up later this year are short-stay programs May 9 to 12 that tie in with the actual 500th anniversary date on May 10, a Taste of Caymans program from July 4 to 7 that celebrates the cuisine of the destination and a Pirates Week package from Oct. 30 to Nov. 2.

A calendar of events for the Quincentennial celebrations is available on line at www.cayman500.ky. General information on the Cayman Islands can be found on the Web at www.caymanislands.ky or by calling (800) 346-3313.

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