HAMILTON, Bermuda -- The Bermuda Department of Tourism is enhancing
its Great Time for a Great Meeting group program, now in its third
A $50 credit per room, per night, applies to all new bookings
for group stays through April 30 at four participating hotels. In
previous years, the program was offered only through March 31.
Also new this year are guarantees of one complimentary room for
every 25 booked and two free suite upgrades for each group. The
program requires a minimum booking of 15 rooms for three nights at
either the 239-room Elbow Beach Resort, the 410-room Fairmont
Hamilton Princess, the 593-room Fairmont Southampton Princess or
the 407-room Sonesta Beach Resort.
Credits can apply to all expenses incurred during the program on
the group's master account or be posted to individual accounts.
Groups can use the credits toward room rates, transportation, food
and beverage, golf outings or other expenses.
Arthur Lugo, group and incentive marketing manager with the Bermuda
Department of Tourism, said the island's tourism was projected to
drop off considerably -- from 20% to 30% -- during October.
While the Great Time for a Great Meeting campaign itself is
obviously not a reaction to the Sept. 11 terrorist attacks in the
U.S., he said the program's new features might be considered a
"Traditionally, in the high season, the complimentary room ratio
is one per 50," Lugo said. In the off-season, complimentary room
ratios would normally vary at the discretion of individual hotels,
he noted. "The difference this year is we've got everybody on board
to agree to one per 25," Lugo said, adding that the type of suite
upgrades "is based on what the properties have available at the
time the contract is signed, not at the time of the group's
arrival." In other words, suite upgrades are blocked once the
booking is definite.
Asked if the program might be extended even further into the
high season, Lugo said the approach will be to wait and see. "The
end of April marks the beginning of our high season," Lugo said,
"and demand is traditionally very high in May. If we need to look
at a similar campaign for May we may, but at this point we're not
looking beyond April 30."
The standard agency commission is 10%. For U.S. companies,
meeting costs in Bermuda are fully tax-deductible, as if the event
were held in the U.S.
For more information, contact the participating hotels or the
Bermuda Department of Tourism's group and incentive sales
department at (800) 223-6106, Ext. 213, or on the Web at www.bermudatourism.com.