NEW YORK -- Hong Kong is getting in gear.
The Hong Kong Legislative Council last week approved a $128.2
million funding package for a "global relaunch of Hong Kong as the
best place in Asia to do business and a great place to visit."
The six-month plan, dubbed "Hong Kong Looking Ahead," is set to
kick off July 1 and will include a worldwide marketing campaign,
including international advertising, media events and fam trips
coordinated through the Pacific Asia Travel Association and the
World Travel and Tourism Council.
The campaign, designed shortly after the World Health
Organization lifted its SARS travel advisory May 23, includes a new
Web site [www.hklookingahead.gov.hk] that will display the
latest information about Hong Kong.
Advertisements were placed in 26 leading newspapers in Europe,
Asia and Australia to publicize the lifting of the WHO's travel
advisory, but the North American campaign will not get started
until the Centers for Disease Control's warning is lifted.
The Hong Kong government earmarked $53.46 million to promote
tourism and stimulate the local economy. The specific allocation to
the Hong Kong Tourism Board has not yet been determined, according
to a board spokeswoman.
China, meanwhile, reported no new probable SARS cases as of June
2. That's the first time that's happened since the outbreak began.
Beijing and Hebei were the last two cities to report new cases on