Falmouth -- Superclubs' Starfish Brand Of Low-Cost, Family-Friendly
Inclusive Resorts Debuted With The February Reopening Of The
Starfish Trelawny Beach & Fun Resort Here, About 40 Minutes
From Montego Bay.
The 350-room resort, with 40 low-rise cottage accommodations and
310 rooms in its main building, was renovated at a cost of $5
A second property, Starfish Ocho Rios, is scheduled to open in
Gary Williams, vice president of operations for Starfish
Resorts, the brand's major selling point is that it "offers a
four-star product at three-star prices."
"It's a whole different type of property, it's a different price
point," he said. "You surely can't get into Beaches for $63.
"This is reverting back to a regular inclusive hotel with lots
of options available at different prices for a small upcharge."
A special introductory rate for Starfish Trelawny of $63 per
person, per night, double, applies to bookings and travel by March
28, with a three-night minimum stay required.
Though no consumer advertising is yet planned, Williams said,
"We should be able to sell [the property] on price alone."
Commission starts at 10%. As is the case with SuperClubs and SuperClubs.com, agents reach a 13% commission level
once a client who is booked via the Web site, Starfishresorts.com, completes travel.
The Trelawny property returns SuperClubs to the family market in
Jamaica, which it lost several years ago when its management
contract for the Boscobel Beach Resort came to an end.
Other than price, something else the Starfish Trelawny seems to
have going for it is sheer playfulness.
For example, there are billiard tables in the center of a family
swimming pool and a water slide emptying into a children's pool.
Adults also have a pool to themselves, with a swim-up bar.
Non-motorized water activities such as windsurfing, sailing and
kayaking are all included. Water skiing and diving are available
for an extra charge.
Indoor activities include basketball, skating in a synthetic ice
rink and -- to settle family squabbles -- Sumo-style wrestling and
boxing with oversized gloves. For $3 extra, families also can try
rock climbing and trapeze.
A playful sensibility is even evident in the resort's
"We have a Jacuzzi in the middle of the dance floor," Williams
said, adding that this "wet section of the disco" will be further
livened up with the installation of snow and foam machines and a
sprinkler creating a "dancing in the rain feature."
The property also has a piano bar and a resident band playing
every night, Williams said.
Starfish rates include accommodations, meals at the Starfish
Cafe and Casablanca Restaurant; local brand cocktails; unlimited
use of most land-based and all nonmotorized water sports with
instruction; hotel taxes; and airport transfers.
Introductory rates, valid through March 28, are $63 per person,
double. Rates thereafter start at $175 per person, double.
Guests can dine at the property's Japanese and Italian
restaurants for surcharges of $15 and $6 per person respectively.
The initial stock of mini-bar contents is complimentary.
For more information or reservations, contact Starfish at (800)
659-5436 or visit www.starfishresorts.com.