A Starfish is born at SuperClubs


Falmouth -- Superclubs' Starfish Brand Of Low-Cost, Family-Friendly Inclusive Resorts Debuted With The February Reopening Of The Starfish Trelawny Beach & Fun Resort Here, About 40 Minutes From Montego Bay.

The 350-room resort, with 40 low-rise cottage accommodations and 310 rooms in its main building, was renovated at a cost of $5 million.

A second property, Starfish Ocho Rios, is scheduled to open in September.

Gary Williams, vice president of operations for Starfish Resorts, the brand's major selling point is that it "offers a four-star product at three-star prices."

"It's a whole different type of property, it's a different price point," he said. "You surely can't get into Beaches for $63.

"This is reverting back to a regular inclusive hotel with lots of options available at different prices for a small upcharge."

A special introductory rate for Starfish Trelawny of $63 per person, per night, double, applies to bookings and travel by March 28, with a three-night minimum stay required.

Though no consumer advertising is yet planned, Williams said, "We should be able to sell [the property] on price alone."

Commission starts at 10%. As is the case with SuperClubs and SuperClubs.com, agents reach a 13% commission level once a client who is booked via the Web site, Starfishresorts.com, completes travel.

The Trelawny property returns SuperClubs to the family market in Jamaica, which it lost several years ago when its management contract for the Boscobel Beach Resort came to an end.

Other than price, something else the Starfish Trelawny seems to have going for it is sheer playfulness.

For example, there are billiard tables in the center of a family swimming pool and a water slide emptying into a children's pool. Adults also have a pool to themselves, with a swim-up bar.

Non-motorized water activities such as windsurfing, sailing and kayaking are all included. Water skiing and diving are available for an extra charge.

Indoor activities include basketball, skating in a synthetic ice rink and -- to settle family squabbles -- Sumo-style wrestling and boxing with oversized gloves. For $3 extra, families also can try rock climbing and trapeze.

A playful sensibility is even evident in the resort's discotheque.

"We have a Jacuzzi in the middle of the dance floor," Williams said, adding that this "wet section of the disco" will be further livened up with the installation of snow and foam machines and a sprinkler creating a "dancing in the rain feature."

The property also has a piano bar and a resident band playing every night, Williams said.

Starfish rates include accommodations, meals at the Starfish Cafe and Casablanca Restaurant; local brand cocktails; unlimited use of most land-based and all nonmotorized water sports with instruction; hotel taxes; and airport transfers.

Introductory rates, valid through March 28, are $63 per person, double. Rates thereafter start at $175 per person, double.

Guests can dine at the property's Japanese and Italian restaurants for surcharges of $15 and $6 per person respectively. The initial stock of mini-bar contents is complimentary.

For more information or reservations, contact Starfish at (800) 659-5436 or visit www.starfishresorts.com.

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