HONOLULU -- The Hawaii Visitors and Convention Bureau selected
advertising and public relations agencies after a two-month review.
Milici Valenti Ng Pack will be the HVCB's advertising agency,
and McNeil Wilson Communications will handle public relations for
2004 to 2007. The four-year contracts with the Hawaii-based firms
begin Jan 1.
"The HVCB will be a different organization as we move into
2004," said the bureau's new president and CEO John Monahan. "Each
person involved in the process of selecting the agencies was
sincerely committed to selecting the very best partners to work
with us as we evolve and strengthen our role as the lead marketing
organization for Hawaii in North America and the global Corporate
Meetings and Incentives markets."
For the first time in its 100-year history, the HVCB will not
market Hawaii to the world, but will instead focus on North
America, the state's most important source of visitors. That
contract with the state is worth $15.2 million per year.
Other organizations will supervise marketing efforts in Japan,
Europe and Oceania.
The HVCB lost some of those contract awards after a critical
state audit of some of the HVCB's practices.