ACAPULCO -- What's in a name? Apparently, when it comes to meetings
in Acapulco, quite a lot. At least that's what Alejandro Gonzalez
Molina, general director for the Acapulco Convention and Visitors
Bureau, said following a 247% increase in meeting and convention
business in Acapulco over the past two years.
One of the biggest reasons, Molina said, is the recent addition
of the words 'convention and visitors bureau' to the title of the
organization. Previously it was known only as the Acapulco Tourism
Board. "I think the name change alerted meeting planners to
Acapulco's determination and ability to provide convention and
meeting participants with the best possible service."
Another key factor, Molina said, was the 1994 upgrade of the
25-year-old convention center, which now houses 35 meeting rooms
and 250,000 square feet of meeting and exhibition space. After the
renovation, the center was able to host larger conventions and
trade shows, Molina said.
Molina also said that the current exchange rate on the U.S.
dollar is another factor bringing meetings to Mexico.
And on the other coast, the city best known as a haven for
spring breakers is suddenly getting business minded as officials
with the Cancun Convention & Visitors Bureau have their sights
set on a bigger slice of group business.
Although no details have been finalized, officials with the CCVB
said the office has been in discussions with the Cancun Convention
Center and the Cancun Hotel Association to develop plans for more
cooperative efforts in the future, such as greater promotion of
Cancun's capability for meeting business.
In addition, there's been talk of a massive renovation to the
convention center, although no plans have been finalized or