NEW YORK -- In an effort to raise the profile of its resorts in
the French West Indies, Accor Resorts put together a three-island
package in cooperation with Gogo Worldwide Vacations, marking the
first time the two companies have worked together.
Accor Resorts is a division of Accor, a French hotel company
that operates properties under the Sofitel, Novotel, Mercure, Ibis
and Marine names.
Coralia is a division of Accor that operates resorts under
several of those brand names.
At a press luncheon here, Didier Rouge Biscay, vice president of
sales and marketing for Coralia, said the French Caribbean Trio
package would seek to broaden the market for Martinique, Guadeloupe
and St. Barts beyond the firm's traditional French base.
The nine-night vacation features stays at three properties: the
Auberge de la Vieille Tour on Guadeloupe, the Bakoua on Martinique
and the Christopher Hotel on St. Barts, all managed by Sofitel, the
upscale division of Accor.
The package includes three nights at each resort, full American
breakfast, one dinner at each hotel, transfers, hotel taxes and
Available from April 1 through Aug. 31 and again from Oct. 15
through Dec. 20, the package is priced at $1,099 per person,
Air transportation can be booked separately through Gogo, with
fares depending on the gateway and other factors; travelers can
choose the order in which they visit each hotel.
"These islands have not been American-oriented," said Biscay,
who added, "We will have an employee exchange program, bringing
down employees of the seven Sofitel hotels in the U.S. to lend a
more American flavor to these properties."
Accor Resorts is the largest hotel group operating in the French
West Indies, managing resorts under the Sofitel, Novotel, Mercure
and Marine brands.
Turning to another major region for his company, Biscay
elaborated on a contract signed late last year with the government
of Morocco under which Accor will build or acquire 7,000 hotel
rooms in that country as part of the government's continuing
efforts to privatize the lodging industry.
Biscay said that Accor had organized the raising of a $100
million fund toward that effort and had itself contributed $15
He said Accor will take over about 10 hotels and spend
substantial money on some before rebranding them; others will
simply be given an Accor brand name.
After eight years, the company will have 30 to 35 hotels in
Accor is also moving into Israel for the first time this year,
taking over properties in Jerusalem, Eilat, Netanya and
Finally, Accor will promote its thallasotherapy-oriented
properties to the North America market for the first time.
These properties offer seawater-based therapies.
Working through the trade, the company will promote its eight
thalassa centers in France and one in Japan; many other projects
Accor has a subsidiary called Thalassa International that
manages all thallasotherapy activities.
All told, said Biscay, Accor hopes to double the number of its
resorts to about 200 by the year 2000.