Accor expands presence in Oceania

AUCKLAND, New Zealand -- Accor opened a combination business and budget class hotel in this city's suburb of Ellerslie and added two hotel reservations and management contracts in Australia.

The $12 million Ellerslie project bears two Accor brand names, Novotel and Ibis.

There are separate wings and check-in areas for the different brand rooms but shared food and beverage facilities.

The business class Novotel is a 147-room property, and the budget Ibis has 100 rooms.

The complex has three meetings rooms that can accommodate a total of 280 people.

Accor now has nine hotels in New Zealand, with three in Auckland, two each in Wellington and Queenstown and one each in Rotorua and Hamilton.

In Australia, Accor will put its Novotel brand on a hotel on Daydream Island, part of the Whitsunday Islands, when a $13.8 million reconstruction project at the property is completed in June.

The Daydream Island Resort has been closed for construction since October.

The hotel will be renamed the Novotel Daydream Island Resort when it reopens.

When the reconstruction and renovation job is finished, the hotel will have 300 rooms with balconies, three restaurants (one with a view of the ocean), a children's club and conference facilities for up to 240.

The hotel also will get a new swimming pool and a workout room.

"I intend for the island to be reborn as a stylish, attractive resort," said hotel owner Vaughan Bullivant. "Daydream is such a compact, lush and tropical island, and its low-rise design respects the environment."

Daydream Island is near the coast of Queensland; it's a 15-minute ferry ride from Airlie Beach or a 45-minute ferry ride from Hamilton Island.

Accor has not set rates for the hotel.

The Daydream Island management contract gives Accor -- which made its foray into the Australia market in 1991 -- 100 hotels in that country.

In November, Accor put the Novotel name on the All Seasons Premier Barossa Valley, which is now called the Novotel Barossa Valley Resort.

The 1-year-old resort is in the wine-making region of Barossa Valley, about 25 miles northeast of Adelaide in South Australia.

It has 140 studio and two-bedroom apartments (some with full kitchens, some with partial kitchens), eight function rooms that can accommodate up to 340 guests, a swimming pool, a health club and tennis courts. There is a golf course next to the property.

With the hotel, Accor wants to focus on the incentive group and conference market and increase its share of international visitors.

International visitors make up 11% of the hotel's guests.

Rack rates are about $120 per room, per night for a studio unit and about $151 for a two-bedroom unit.

Accor hotels can be booked in Sabre, Amadeus and Apollo or by calling (800) 221-4542.

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