Accor to run second Bangkok hotel

BANGKOK -- Paris-based Accor said it was tapped to manage its second hotel here, the 454-room Monarch Lee Gardens Hotel.

The announcement comes four months after Accor was picked to operate its first Bangkok property, the former Central Grand Plaza, which it relaunched as the Sofitel Central Plaza Bangkok on March 1.

Accor, which assumed management of the Monarch last month, plans to oversee a $6.5 million upgrade and renovation of the hotel starting this month.

The renovation is scheduled to be completed early next year, at which time the hotel will be operated under Accor's luxury Sofitel brand and relaunched as the Sofitel Silom Bangkok.

Jochen Dobel, Accor's deputy chairman, Asia-Pacific, said the Sofitel Silom Bangkok will help attract more international business travel to the Thai capital.

"The two Sofitels in Bangkok will each have unique positioning that will appeal to different market segments," Dobel said.

"Sofitel Central Plaza is extremely strong with domestic corporate and government accounts in the surrounding area."

The Monarch Lee is located on Silom Road in the heart of the capital's financial district.

As part of the renovation blueprint, 12 floors -- from the 22nd to the 34th with a total of 250 rooms -- will be converted to executive floors catering to corporate travelers.

Each room will be equipped with modern conveniences for business travelers, including dual-line phones with voice mail and dataports, and large work desks with ergonomic chairs.

A Sofitel Club Lounge will cater to business travelers with dedicated check-in/out service, daily breakfast and a complimentary cocktail hour every evening.

In addition, conference and meeting facilities will be added to the 36th floor, existing food and beverage outlets will receive a face-lift and the lobby and public areas will be redesigned to reflect Sofitel's five-star positioning.

Accor said the hotel will remain open for business during the renovation period.

Accor's other Thai properties are the Sofitel Central Hua Hin, Sofitel Raja Orchid Khon Kaen and Chateau de Bangkok.

For additional information or reservations, call (800) 763-4835 or visit Accor's Web site at

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