BILOXI, Miss. -- Advertising Age magazine named the marketing
campaign for the Mississippi Gulf Coast one of 1999's "Marketing
The magazine also profiled Stephen Richer, executive director of
the Mississippi Gulf Coast CVB, in its June 28 issue.
The article said Richer "revamped the [CVB's] marketing effort
by cultivating the support of the region's hotels, restaurants,
fishing boats, museums and historical tours."
It described the Gulf Coast as a tourist "hot spot" that "is
actually challenging nearby New Orleans for overnight guests."
The Coast was the single destination selected and Richer one of
only three travel industry officials honored.
Richer, 53, a New Jersey native, joined the Mississippi Gulf
Coast CVB in 1996.