Aeromexico adds Loreto service

MEXICO CITY -- Aeromexico, Mexico's largest airline, is betting that customers will want to "rediscover" Loreto, the oldest town in Baja California Sur.

The airline said it plans to inaugurate the only nonstop service from San Diego to the historical resort destination, effective Nov. 14.

Skyteam partner Delta will add its code to the new flights, which will operate aboard an MD80 aircraft and continue on to Mexico City.

"Loreto is emerging as one of Mexico's newest resorts," said Rolf Hoehn, Aeromexico's vice president, U.S. division. "It offers a variety of leisure activities, including sport-fishing, whale-watching, ecotours, kayaking, golf and tennis. Aeromexico will be the most convenient way to get [to Loreto] from Southern California."

In addition to tapping the large market potential in California, Hoehn said the airline expects to draw travelers from Nevada, Arizona and Canada through the San Diego gateway.

Loreto is situated 84 miles south of Mulege and 217 miles north of La Paz. It is surrounded by the Giganta mountain range, the desert and the Sea of Cortes.

Rev. Juan Maria de Salvatierra, a Jesuit priest, founded the mission of Nuestra Senora de Loreto, on Oct. 25, 1697.

This was the first mission in Loreto, which later became the capital of the Californias. First the Jesuits, then the Franciscans and finally the Dominicans worked from this mission.

In 1699, Rev. Francisco Maria Piccolo founded the mission of San Francisco Javier, situated about 25 miles from Loreto.

The church of San Javier was built between 1744 and 1759 by Rev. Miguel del Barco. It is considered to be the most beautiful and well-preserved in Baja California Sur.

Loreto also is surrounded by places of natural beauty. The old Jesuit ranch, Primer Aqua, located high in the Sierras, features a spring for swimming and areas for picnics surrounded by fruit trees.

The beaches of El Juncalito, Ensenda Blanca and Ligui are perfect for sunbathing, scuba diving, snorkeling, kayaking and windsurfing.

Off the coast of Loreto are several islands that are worth a visit: Coronado, with its sandy beaches and colony of sea lions; Carmen, with its quiet coves; Danzantes, with its rocky cliffs; and Catalana, with its unique flora and fauna.

These islands offer sport fishing with an abundance of yellowtail, sailfish, dorado (mahi mahi) and wahoo.

For information or reservations, call Aeromexico at (800) 237-6639 or visit www.aeromexico.com.

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