MEXICO CITY -- Aeromexico, Mexico's largest airline, is betting
that customers will want to "rediscover" Loreto, the oldest town in
Baja California Sur.
The airline said it plans to inaugurate the only nonstop service
from San Diego to the historical resort destination, effective Nov.
Skyteam partner Delta will add its code to the new flights,
which will operate aboard an MD80 aircraft and continue on to
"Loreto is emerging as one of Mexico's newest resorts," said
Rolf Hoehn, Aeromexico's vice president, U.S. division. "It offers
a variety of leisure activities, including sport-fishing,
whale-watching, ecotours, kayaking, golf and tennis. Aeromexico
will be the most convenient way to get [to Loreto] from Southern
In addition to tapping the large market potential in California,
Hoehn said the airline expects to draw travelers from Nevada,
Arizona and Canada through the San Diego gateway.
Loreto is situated 84 miles south of Mulege and 217 miles north
of La Paz. It is surrounded by the Giganta mountain range, the
desert and the Sea of Cortes.
Rev. Juan Maria de Salvatierra, a Jesuit priest, founded the
mission of Nuestra Senora de Loreto, on Oct. 25, 1697.
This was the first mission in Loreto, which later became the
capital of the Californias. First the Jesuits, then the Franciscans
and finally the Dominicans worked from this mission.
In 1699, Rev. Francisco Maria Piccolo founded the mission of San
Francisco Javier, situated about 25 miles from Loreto.
The church of San Javier was built between 1744 and 1759 by Rev.
Miguel del Barco. It is considered to be the most beautiful and
well-preserved in Baja California Sur.
Loreto also is surrounded by places of natural beauty. The old
Jesuit ranch, Primer Aqua, located high in the Sierras, features a
spring for swimming and areas for picnics surrounded by fruit
The beaches of El Juncalito, Ensenda Blanca and Ligui are
perfect for sunbathing, scuba diving, snorkeling, kayaking and
Off the coast of Loreto are several islands that are worth a
visit: Coronado, with its sandy beaches and colony of sea lions;
Carmen, with its quiet coves; Danzantes, with its rocky cliffs; and
Catalana, with its unique flora and fauna.
These islands offer sport fishing with an abundance of
yellowtail, sailfish, dorado (mahi mahi) and wahoo.
For information or reservations, call Aeromexico at (800)
237-6639 or visit www.aeromexico.com.