COLUMBIA, Mo. -- When it comes to Italy accommodations, Small
Italian Hotels here is out to prove that bigger isn't always
The firm is offering commissionable deals on discounted rates at
two- to three-star, mostly family-owned and -operated hotels in
Florence, Rome and Venice for the fall and winter, knocking 10% off
sale prices for arrivals until Dec. 24.
Nightly rates, based on double occupancy, start at $47 per room
in Rome, $53 in Florence and $62 in Venice.
Sample rates include the 10% discount, tax, service fees,
continental breakfast, private bath and 11% commission.
The company also pays retailers 8% on villa and apartment stays
and offers net rates to agents on add-on tour products and
Tours and transfers will be commissionable at a set rate in
conjunction with the debut of the firm's revamped Web site at www.small-italian-hotels.com, which will relaunch by
Small Italian Hotels offers stays at 166 hotels and 364 villas
and apartments offered directly by owners, and 2,600 villas and
apartments sold through Siena-based supplier Cuendet.
For example, hotels offered in Rome range from the two-star,
six-room Hotel San Pietro Rooms to the three-star, 40-room Hotel
des Artistes and the four-star, six-room Caesar House.
Meanwhile, sample add-on tour products in Rome include themes
such as art, nightlife, Christian heritage and papal audiences.
Similar mixes of properties and tours are offered in nearly
every major city and region.
Christopher Group, president of Small Italian Hotels, said
small-hotel stays are ideal for FIT clients looking for
authenticity, central locales and value.
"You stay in the older, historical parts of towns," he said.
"They [also] tend to be a little better with pricing, as they don't
have as much overhead.
"But the most important thing is they have more character,"
Group added. "You walk through the door and the person behind the
desk recognizes [you] and hands you your key."
What you don't get at most Small Italian Hotels properties are
fancy amenities, conference facilities or tour groups.
"These are hotels for individual clients, traveling in twos or
fours, who want a cozy place to stay," said Group, noting that many
properties turn away large parties because they simply do not have
The hotel sale aside, Small Italian Hotels continues to offer
villa and apartment stays across Italy: a popular, affordable means
of settling in and experiencing local life -- which also often
results in repeat business for retailers and operators.
"We find that a lot of people who stay in villas or apartments
do it year after year after year," Group said. "It's a great way
for a family of six -- mom, dad, two kids and the grandparents, for
example -- to spend a week in Italy for $1,200 to $1,500."
For more information, call Small Italian Hotels at (888)
284-8259 or visit www.small-italian-hotels.com and www.small-italian-hotels.com/falldeals.html.
To contact reporter Kenneth Kiesnoski, send e-mail to [email protected].