Agents sought for Hawaii focus group

KAUAI, Hawaii -- The Kauai Visitors Bureau and Travel Weekly are looking for travel agents to participate in a series of upcoming Web-based focus groups to help the bureau determine what type of marketing materials to send to agents.

The one-hour focus groups use the Internet and telephone conference calling to link the Kauai Visitors Bureau and agents together.

Focus groups for other organizations are planned as well.

"The purpose of the groups is to give agents a chance to be involved in the process before a destination or company creates their marketing collateral," explained Travel Weekly

focus group facilitator Mary Pat Sullivan.

Agents interested in participating should contact Sullivan by e-mail at [email protected].

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