SAN JUAN -- The recently forged strategic alliance between Wyndham
International and Viva Resorts' seven inclusive properties in the
Bahamas, Mexico and the Dominican
Republic brings Wyndham's Caribbean portfolio up to 16
properties on eight islands, making it the largest upscale hotel
brand in the region.
Under the agreement, Viva's properties are rebranded as Viva
Wyndham Resorts, incorporate Wyndham brand standards, can be booked
through Wyndham's toll-free number and participate in the
WyndhamByRequest guest-recognition program.
Rich Cortese, vice president of operations for Wyndham Resorts,
said the Viva alliance "gives us a big leg up in the inclusive
resort market in the Caribbean, especially for the North American
market. It allows us to diversify our product and destination
choices for travelers."
The alliance is a "match made in heaven," according to Ettore
Colussi, Viva's founder and president. "Our resorts are popular
with Europeans, but we were missing the U.S. market, especially
honeymooners and families. Wyndham's name increases our brand
The Viva Wyndham Caribbean properties include the 276-room Viva
Wyndham Fortuna Beach, Grand Bahama Island; in the Dominican
Republic, the 500-room Viva Wyndham Dominicus Beach, La Romana; the
330-room Viva Wyndham Dominicus Palace, La Romana; and the 223-room
The three Mexican properties are in Puerto Vallarta and Riviera
Viva plans to add a convention center to each of its resorts and
upgrade spa facilities. It also is eyeing "possible future sites"
in Tobago and the north coast of Brazil, according to Colussi.
To contact reporter Gay Nagle Myers, send e-mail to [email protected].