THE VALLEY, Anguilla -- The Anguilla Tourist Board is raising the bar on the traditional travel agent fam trip with its four-night air-inclusive Alluring Anguilla Experience, valued at more than $6,000.

To thank agents who've booked at least one client in 2003 at one of 24 resort properties listed on the ATB's Web site [], the tourist board is offering roundtrip air from the U.S. on American and American Eagle, high-end accommodations, transfers, spa treatments, and meals.

Participating properties include Cap Juluca, Cuisinart Resort & Spa, Frangipani Beach Club, Malliouhana Hotel & Spa, Altamer Villas and a select number of additional luxury villas. The fam trips depart Thursdays between May 6 and June 24.

"Anguilla cannot be captured in a sales pitch, brochure or on a traditional fam trip," said Marie Walker, U.S. regional director of the tourist board. "This getaway allows us to show our travel agent partners why travelers who can choose anywhere choose Anguilla."

In addition, agents booking Anguilla between June 15 and Aug. 31 will receive a $100 cash bonus per booking, with a limit of four bookings.

To register for the fam trip and bonus details, visit ATB's Web site and click on "Travel Agent: Alluring Anguilla Experience" or call Kerensa Fleming at (914) 287-2400.

To contact reporter Gay Nagle Myers, send e-mail to [email protected].

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