Antigua bookings 'getting stronger every day'

ST. JOHN'S, Antigua -- Despite a "rough first 10 days" following the terrorist attacks on the U.S., bookings at Antigua Resorts are "back on track and getting stronger and stronger every day," said a spokeswoman for the resort group.

Forward bookings are looking "extremely well and we expect a strong November and holiday season," she continued.

Antigua Resorts consists of Jolly Harbour, Galley Bay, the Royal Antiguan and the St. James's Club in Antigua, and Palm Island in the Grenadines. After losing about $50,000 per day since Sept. 11, Rob Barrett, chairman of Antigua Resorts, said his company had to cut its 1,200-person staff by 400.

While no closures were planned, the staffing reductions affected line staff and members of management.

In the works is a marketing campaign aimed at agents and tour operators to promote the resorts and destinations. The campaign is set to launch in the next few weeks. Consumer advertising campaigns also are scheduled to recommence by Nov. 1.

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