LITTLE ROCK, Ark. -- Predicting trends in tourism as far in the
future as 2020 will be discussed by Suzanne Cook, the Travel
Industry Association of America's senior vice president for
research, during the 27th annual Arkansas Governor's Conference on
Tourism, which is set for March 18 to 20 here.
Her presentation will occur during the general session from 1:45
p.m. to 2:45 p.m. on March 19.
The conference's theme is "Marketing Arkansas: The Bigger
Picture." Meetings will be held at the Statehouse Convention
Presiding will be Richard Davies, executive director of the
Arkansas Department of Parks & Tourism, and Joe David Rice,
director of the Division of Tourism.
Cook, who is based in Washington, will be among a cadre of guest
speakers, mostly from the travel industry.
A review of Arkansas' tourism marketing plans will be conducted
by representatives of the division of tourism and its ad agency,
Cranford Johnson Robinson Woods, Little Rock.
The following day, Ed McWilliams, senior research manager of
D.K. Shifflet & Assoc., Falls Church, Va., will profile
Arkansas' tourism efforts and those of surrounding states.
In addition, there will be presentations on electronic commerce
by Susan Sweeney, president of Connex Inc., Dartmouth, Nova Scotia,
and the theme Seduction of the Media will be addressed by Alisa
Bailey, commissioner of West Virginia's Bureau of Commerce and
Division of Tourism.
Furthermore, information on the Baby Boomer and Generation X
travel markets will be provided by Clint Swindall, president of
Verbalocity Inc., San Antonio, and the art of running successful
tourist information centers will be addressed by Christine Hull,
tourism services manager for the Pennsylvania Department of
There also will be advice from motivational consultants. Full
conference registration (sessions and meals) costs $135.
Information is available from Nancy Clark, assistant director of
the Division of Tourism, (501) 682-1120.
Conference hotel rates follow: Excelsior, $79 per night, (501)
375-5000; Doubletree, $89, (501) 372-4371, and Capital, from $121,