Arts institute to devote entire program to cultural tourism

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CHICAGO -- For the first time, the Professional Arts Management Institute (PAMI) will devote its entire program to a single subject: cultural tourism.

The 44th annual PAMI program will be presented by the Arts, Entertainment and Media Management department of Columbia College Chicago, Nov. 18 to 20.

The weekend-long program, including 20 hours of lectures, panel discussions and interactive sessions, will be directed and moderated by Alvin H. Reiss, editor of the publications Travel Arts Partnership and Arts Management and the author of the Arts Agenda column for Travel Weekly.

Seminars will offer discussions of many practical concerns of those interested in cultural tourism, such as marketing cultural tourism programs; working with hotels; partnerships with convention and visitor bureaus and tourism agencies; utilizing resources; developing cultural tourism plans; and cultural tourism in city neighborhoods.

The roster of speakers includes Dorothy Coyle, director of the Chicago Office of Tourism; Bastiann Bouma, vice president for marketing and tourism of the Chicago Architecture Institute; and Joan Arenberg, president of Art on the Move Tours.

Speakers from outside the Chicago area include Meg Annacone, marketing director for the National Trust for Historic Preservation; John Robinson, director of the Missouri Division of Tourism; and Carole Ketterhagen, executive director of the St. Petersburg/ Clearwater (Fla.) Area Convention and Visitors Bureau.

The price to attend the program is $300, which includes materials, two luncheons and a reception. To qualify for a $149 hotel room rate available to participants, call (800) HILTONS and ask for the Columbia College rate.

For more information or to register, contact AEB Media at (312) 344-7447, visit the Web site at www.aebmedia.com/pami or e-mail [email protected].

To contact reporter David Cogswell, send e-mail to [email protected].

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