CHICAGO -- For
the first time, the Professional Arts Management Institute (PAMI)
will devote its entire program to a single subject: cultural
The 44th annual
PAMI program will be presented by the Arts, Entertainment and Media
Management department of Columbia College Chicago, Nov. 18 to
program, including 20 hours of lectures, panel discussions and
interactive sessions, will be directed and moderated by Alvin H.
Reiss, editor of the publications Travel Arts Partnership and Arts
Management and the author of the Arts Agenda column for Travel
offer discussions of many practical concerns of those interested in
cultural tourism, such as marketing cultural tourism programs;
working with hotels; partnerships with convention and visitor
bureaus and tourism agencies; utilizing resources; developing
cultural tourism plans; and cultural tourism in city
The roster of
speakers includes Dorothy Coyle, director of the Chicago Office of
Tourism; Bastiann Bouma, vice president for marketing and tourism
of the Chicago Architecture Institute; and Joan Arenberg, president
of Art on the Move Tours.
outside the Chicago area include Meg Annacone, marketing director
for the National Trust for Historic Preservation; John Robinson,
director of the Missouri Division of Tourism; and Carole
Ketterhagen, executive director of the St. Petersburg/ Clearwater
(Fla.) Area Convention and Visitors Bureau.
The price to
attend the program is $300, which includes materials, two luncheons
and a reception. To qualify for a $149 hotel room rate available to
participants, call (800) HILTONS and ask for the Columbia College
information or to register, contact AEB Media at (312) 344-7447,
visit the Web site at www.aebmedia.com/pami or e-mail [email protected].
reporter David Cogswell, send e-mail to [email protected].