LOS ANGELES -- Tourism New Zealand and the Australian Tourist
Commission are partnering with Air New Zealand on a joint marketing
campaign slated to run mid-September through April, according to an
ATC spokeswoman here.
The campaign, valued at approximately $1.2 million, involves
both television and print advertising, with the tag line
"Action-Packed Duo. Two great adventures, one amazing price."
The tourist boards' first joint marketing effort earlier this
year was a print-only campaign that ran January through May.
Separately, the ATC also is planning ad campaigns in partnership
with United and Qantas to launch in September, the spokeswoman