NEW YORK -- Rebutting the notion that the British Tourist
Authority's "Only in Britain. Only in 2002" campaign, launched in
mid-May is "coming up short," a BTA spokesman here noted newly
released figures for June, that showed overall overseas visitors
rose 3% year on year, while spending rose 2%, to $1.7 billion.
From North America, the U.K.'s recovery from Sept. 11 and
hoof-and-mouth has been much slower, he conceded.
The U.K. government's North American figure for June is 540,000
visitors, a drop of 4% compared with last year, consistent with a
4% drop for the year to date, or 2.09 million visitors from North
America for January through June.
The BTA "has always maintained that a full recovery to anything
close to the record levels of 2000 would probably take two full
years to achieve," the spokesman said.
As reported, a special committee of the British Parliament is
examining the current state of the British tourism industry, as
well as the government's own role and current effectiveness in
tourism marketing, following last year's hoof-and-mouth and Sept.