NEW YORK -- The British Tourist Authority (BTA) will undergo a name
change next spring as part of a British government-ordered merger
with the English Tourism Council, a BTA spokeswoman here confirmed.
The two tourism boards as of April 1 will combine efforts to
promote the U.K. at home and abroad; a new joint name should be
announced in coming months.
According to a report in Travel Weekly UK, British culture
secretary Tessa Jowell also announced that England will have its
own $15.6 million marketing budget for the first time in 2003.