BTA tells U.S. travelers to 'Get Up and Go'

NEW YORK -- The British Tourist Authority launched a new U.S. advertising campaign pitching the U.K. as the perfect short-break destination for Americans.

The effort -- under the banner "Get Up and Go!" -- promotes four-day deals priced from $299; print and online ads already have brought in 3,000 bookings, said the BTA.

In addition, the group is raffling off a month's use of a Hertz Jaguar sports car to travel agents who register to receive its e-Britainews online newsletter, at www.travelbritain.org/bnews/register.

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