BRIDGETOWN, Barbados -- The Barbados government allocated a $6 million budget to enhance its tourism product in the wake of the terrorist events last month.

In the U.S., increased support for industry partners, a focus on customer relationships and a reworked advertising campaign will be among the Barbados Tourism Authority's initiatives, according to Hugh Riley, BTA's director of marketing and sales for North America.

Enhancements also will focus on "value-added packaging" and reduced hotel rates, as well as product and service upgrades with new on-island training programs.

Comments
JDS Travel News JDS Viewpoints JDS Africa/MI