BRIDGETOWN, Barbados -- The Barbados government allocated a $6
million budget to enhance its tourism product in the wake of the
terrorist events last month.
In the U.S., increased support for industry partners, a focus on
customer relationships and a reworked advertising campaign will be
among the Barbados Tourism Authority's initiatives, according to
Hugh Riley, BTA's director of marketing and sales for North
Enhancements also will focus on "value-added packaging" and
reduced hotel rates, as well as product and service upgrades with
new on-island training programs.