NEW YORK -- As US Airways initated a new route to Barbados this
week, tourism officials unveiled several inititatives to promote
"It will be a tough winter from North America to Barbados,"
Ralph Taylor, the deputy chairman of the Barbados Tourism
Authority, said at ASTA's 71st World Travel Congress here. "But we
expect Barbados can weather the storm."
On Nov. 3, US Airways inaugurated flights from Philadelphia to
Barbados, which operates Fridays to Mondays with connections to 35
feeder cities in the U.S.
Taylor said that Barbados has established an economic council
with a $15 million budget in response to the Sept. 11 calamity. The
council's focus will be a revised TV and print campaign; increased
support for wholesalers, tour operators and airlines; a relief
package for the hotel industry; more travel agent training and an
expanded program of visits for agents and Barbados specialists, and
new programs to boost service skills across the island.
An increased schedule of fam trips began in October, Taylor
said. By the end of the year, there will be five trips from New
York, six from Miami and two from Los Angeles.
These fam trips are an additional attempt to welcome 500 agents
-- with complimentary air and accommodations -- to the country over
the next year.
"Certainly, the need for a relaxing trip to welcoming shores is
one that we can all help to fulfill with our nurturing of the
Caribbean tourism product," Taylor said.