NEW YORK -- The Barbados Tourism Authority introduced Best of
Barbados air and land travel incentives, including several for
newlyweds, all applicable to travel through Dec. 14. To qualify,
clients must stay at least seven nights.
Some $2 million worth of consumer print and broadcast ads were
due to break this month along the eastern seaboard, some
identifying local travel agents, according to Bill Sivermintz, the
BTA's vice president of marketing for the Americas. Also, on June
10, a series of agent seminars were launched in Philadelphia, he
Ads and literature will suggest that the public ask a travel
agent to make the arrangements, he noted. "The aim is to help
agents survive and prosper in light of the challenge of the
elimination of airline commissions," Silvermintz said.
To qualify for air fare and other discounts, clients must buy,
from their agent, a seven- or-more-nights, air-inclusive package
offered by one of the 39 wholesalers signing on to the Best of
Barbados program. More operators may be added. Clients also must
stay at one of the more than 35 participating hotels.
Those departing from the eastern seaboard are eligible for a BTA
air credit of 35% off the lowest promotional air fare. This means
that should a further airline-induced reduction come along, clients
would get an additional 35% off, Silvermintz said.
Most operators will have incorporated this discount into their
package price, Silvermintz said, along with the first free hotel
night. From interior U.S. cities, clients qualify for an air
savings of at least $200.
The authority set aside $1 million to pay for air subsidies,
Other Best of Barbados components are free daily breakfasts, a
room upgrade at inclusive resorts, two-for-one discounts on ground
activities and one day's free car rental when three days are
Honeymooners get the same benefits plus the first night free,
breakfast in bed, champagne and a $50 voucher redeemable at
participating duty-free shops.
Book it: Best of Barbados
NEW YORK -- Participating operators in the Best of Barbados
Access Vacations, Air Jamaica Vacations, Airtours Vacations, Alken Tours,
Airlines Vacations, American Tours International, Apple Vacations
and ATA Leisure
Also: Atlas Vacations, Brendan Tours, Caribbean Travel Specialists, Caribbean
Vacation Network, Classic
Custom Vacations, Festa Holidays, Funjet Vacations, Gogo Worldwide
Vacations, Happy Tours Vacations and Horizon
Also: Inter Island Tours, Island Inns, Island
Resort Tours, Journeys Unlimited, Maduro Travel, Magic
Carpet Vacations, Rockwell Tours, Rosenbluth Vacations, Sunburst
Holidays and TNT Vacations.
Host International, Tourico Holiday Flights, Tradewinds
Tours, Travel Center Tours, Travel
Impressions, Travel Jam, US Airways
Vacations and Wyder Tours.
In addition, agents may call the BTA at (800) 221-9831 or visit
its Web site at www.barbados.org.