Barbados sets aside $2M for ad campaign

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NEW YORK -- The Barbados Tourism Authority on June 10 will launch a $2 million print and broadcast advertising campaign in the U.S. in support of its Best of Barbados 2002 value-added program.

The program was created to overcome the post-Sept. 11 "challenged marketplace," according to Bill Silvermintz, the authority's vice president of marketing for the Americas.

The program will help the island fill hotel rooms now through Dec. 14 with incentives such as a 35% rebate on the lowest promotional air fare between the East Coast and Barbados. Travelers from other parts of the U.S. will get rebates of at least $200, Silvermintz said.

The authority set aside $1 million to cover the rebates, Silvermintz noted, and it is prepared to contribute more if air ticket sales consume that amount.

The offer at this time is available only to clients who purchase seven-night or longer air-inclusive packages at 35 participating hotels.

Plans must be purchased from agents via a selection of wholesalers, Silvermintz said, emphasizing the authority's determination to support travel agents at a time when they face financial hardships because of the elimination of commissions by airlines.

For details, call (800) 221-9831 or visit the Web site at www.barbados.org.

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