NEW YORK -- The Barbados Tourism Authority on June 10 will launch a
$2 million print and broadcast advertising campaign in the U.S. in
support of its Best of Barbados 2002 value-added program.
The program was created to overcome the post-Sept. 11
"challenged marketplace," according to Bill Silvermintz, the
authority's vice president of marketing for the Americas.
The program will help the island fill hotel rooms now through
Dec. 14 with incentives such as a 35% rebate on the lowest
promotional air fare between the East Coast and Barbados. Travelers
from other parts of the U.S. will get rebates of at least $200,
The authority set aside $1 million to cover the rebates,
Silvermintz noted, and it is prepared to contribute more if air
ticket sales consume that amount.
The offer at this time is available only to clients who purchase
seven-night or longer air-inclusive packages at 35 participating
Plans must be purchased from agents via a selection of
wholesalers, Silvermintz said, emphasizing the authority's
determination to support travel agents at a time when they face
financial hardships because of the elimination of commissions by
For details, call (800) 221-9831 or visit the Web site at www.barbados.org.