Beacher's Has Plenty Beyond Suites

ST. AUGUSTINE BEACH -- It's the only all-suite oceanfront property in the area, but that's not the only reason why Beacher's Lodge All-Suite Hotel & Conference Center maintains high occupancy rates, according to Marianne Gargiulo, marketing consultant for the property.

"We also are on a wide, beautiful part of Crescent Beach," Gargiulo said.

The privately owned condo property has 132 units, 107 of which are in a rental pool.

Beacher's LodgeRates, including a continental breakfast, weekdays, are as low as $49 nightly per unit, and each unit has a kitchenette. On weekends, a $59 minimum applies.

King- and queen-size bed suites start at $80, all with balconies overlooking the beach and the ocean.

The property is commissionable at 10% to agents, who supply about one-fifth of the bookings, according to Gargiulo.

A conference center that was added this year to accommodate up to 100 people improved business, she said.

The property's site, 10 miles from downtown St. Augustine, is another selling point, and there are several fine dining places within walking distance, according to Gargiulo.

The hotel does not have a restaurant.

During the peak season, June through Labor Day, the hotel enjoys peak occupancy.

In addition to families and family reunions, small conferences and other groups are handled. Group rates are negotiable, Gargiulo said. "It just depends on the time of year and the type of group," she said.

The property is run by Crescent Management.

Beacher's Lodge, Phone: (800) 527-8849, Fax: (904) 471-3002

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