LAS VEGAS -- Bermuda is cultivating the business of high-end
travelers who have an interest in eco-tourism, spas and sports such
as diving, said David Allen, Bermuda's minister of tourism.
In an interview at ASTA, Allen said new travelers are not the
traditional "sun, surf and sand people but those looking for
One new attraction that should appeal to these travelers is a
nature preserve called Non Such Island which has rare plants and
birds native to Bermuda.
A boost on the cultural front is the UNESCO's declaration of St.
George's, the old capital of Bermuda, as a World Heritage Site. The
city is a preserved, 17th century fortress.
Spas are booming on Bermuda, he added. The destination currently
offers 12 spas and three more expected to be built in the next two
Allen also noted that Bermuda is also attracting more west coast
travelers, particularly from California, than ever before.
Many are visitors who are combining their trips with business
travel on the east coast.
"They stay nine nights on average, which is almost as long as
Europeans stay," he said. The average visitor to Bermuda stays 4.8
The destination, which draws 550,000 visitors a year, 196,000 of
which arrive by cruise ship, is also seeing more visitors on a
combined cruise and land stay program.
Through packages arranged by Apple Vacations on Crown Cruise
Line itineraries, visitors are sailing to Bermuda and spending
several nights on an island hotel and flying home.
Allen said the cruise and land stay program has proven popular
and he expects it to be expanded by other suppliers.