Bermuda hopes to attract African-American market

NEW YORK -- The Bermuda Department of Tourism is taking a step to attract the African-American market with the debut of The African Diaspora Heritage Trail brochure.

Visitors can utilize the brochure to conduct self-guided tours of 13 sites of historical and cultural significance to Africans who helped shape the island's history.

Among them is the Slave Graveyard at St. Peter's Church in St. Georges, dating back to 1612; the Crow Lane site of the execution of Sally Bassett, a slave revolt leader; and Cobb's Hill Weslyan Methodist Church, built by slaves using moonlight.

During a press briefing here, David Allen, Bermuda minister of tourism, said development of the trail can lead to "cross-border tourism initiatives" and even themed cruise itineraries.

The goal of the trail, Allen said, is to establish an African Diaspora Heritage Trail on an international basis, where the contributions Africans have made to a nation's history can be traced.

In addition to the U.S., the Bahamas, Caribbean, Europe and Africa itself are envisioned as places where portions of the trail can be established, he added, noting that the possibility of finding worldwide corporate sponsors to help establish the trail is good.

For more details, visit the Bermuda Tourism Web site.

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