Marketing New York Mets star David Wright as a Bermuda tourist, complete with lime-green shorts and knee-high socks, may not be as far-fetched as it sounds. That's because Bermuda's government struck a deal with the Major League baseball team to boost tourist arrivals to the island.
Ewart Brown, premier of Bermuda, said that the Mets and the Bermuda Department of Tourism have partnered to make Bermuda the official destination of the team this season.
"More visitors come to Bermuda from New York than anyplace else, so we are well positioned now, with the help of the Mets, to grow that market even more," Brown said.
Every Mets home game this year will feature a "Feel the Love Grand Slam Inning." If a Mets player hits a grand slam (a home run with three players on base) during that inning, a fan attending the game at Shea Stadium will win a trip for two to Bermuda.
Mets fans will see Bermuda tourism messages at Shea, including signage, rotating television spots near the concession stands and advertising spreads in the Mets magazine and yearbook. TV spots also will run on sports channels in the New York metropolitan area.
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